Rolls-Royce
Rolls-Royce is a British multinational aerospace and defence company. It is one of the world’s largest manufacturers of aircraft engines.
Rolls-Royce Holdings plc is a British multinational aerospace and defence company incorporated in February 2011. The company owns Rolls-Royce, a business established in 1904 which today designs, manufactures and distributes power systems for aviation and other industries. Rolls-Royce is one of the world’s largest manufacturers of aircraft engines and has major businesses in the marine propulsion and energy sectors.
Product Velocity Case Studies
Shifting from Selling Engines to Selling Flight Hours
By selling operating hours instead of jet engines, Rolls-Royce shifted from a product to a subscription model.
External Resources
Here are a few resources that cover Product Velocity at Saab AB.
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