Before Product Velocity Had a Name

Before Product Velocity existed, the challenge was finding language for high-velocity product development.

Startups often test ideas but setting up a simple website, to see how people will respond. It’s a format that works for me personally as well. I felt that I needed a canvas to communicate my thoughts to outsiders. Websites work well for that.

I registered leansystemslab.org and .com.

Why Lean Systems?

I am very torn about the term of what I am trying to capture. Over the years, I’ve seen:

  • Agile Product Development
  • Agile Systems Engineering
  • Extreme Hardware
  • Cadence Free
  • … and many others.

“Agile” is problematic: It’s already associated with software, and a little overhyped.

Lean seems to capture much better what I was looking for. Also, what Joachim Pfeffer said made sense.

Why Lab?

Of course, all the concise domains were taken. I want to have a practical approach, with examples and case studies. Lab fits the bill, and both .org and .com were available. Convenient: One for the book, one for the commercial arm?

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